Presentation of an idea or Pitching as they call it is one of the most important steps for building a startup.
Startups are a product curious mind, a mind that is filled with budding ideas. But putting these ideas to execution, well that requires money.
For any startup acquiring investor, funding is a game-changer. From hiring experts in the subject matter to new talent and even to carry the most mundane tasks of market research and mass production, it requires money.
There is is a reason why Angel investors are called “Angel” investors.
In an angel investor, a company also gains an essential mentor, which, using its vast startup ecosystem connections, can source anything the company needs, whether it’s market expertise, or just basic, operational advice.
But the question is how do you get one on board?
Or for the matter how do you get any investor on board for your idea.
Fret not, for we have a Three-step full-proof guide for you.
But first, who are investors?
That looks like a very prosaic question.
Be we start at basics here, alright!
Startup investors are basically purchasing a portion of the company with their investment. They are denigrating capital, in exchange for equity: a portion of ownership in the startup and rights to its potential future profits.
By doing so, investors are constructing a partnership with the startups they prefer to invest in – if the company turns a profit, investors make recoveries proportionate to their amount of equity in the startup; if the startup fails, the investors lose the money they’ve invested.
Now the reason why you have scrolled this far, what makes a pitch the best of it’s kind.
- Start at the problem: One of the major mistakes that most entrepreneurs commit is that they provide a solution to an unmentioned problem.
What will you tell a teacher if he asked you the value of x, in an equation without giving you the equation?
A remarkable pitch is the one that contains these three components:
- The Problem: Where you explain what market is your product for, what problem does it tackle.
- The solution: how is it going to help it’s the target audience or consequently how will it stack any audience at all.
- The insight: are there any competitors? If yes then how is your product better.
Still, confused? You can always ask for help?
Contact us while we make a full proof pitch deck for you.
- Does your startup have the ability to grow unto a million-dollar business?
Like it or not, at the end of the day that’s what an investor is interested in, nobody wants to put in their money into a failed enterprise.
Startups are a system of beliefs, you have to make investors believe that your startup has the potential to generate money in order to get money.
Here are four things that you need to focus on :
- The Founders: founder are the pillars that a startup stands on an investor will always look for well-established founders.
- The market: what audience are you catering your product to? How are you going to develop trust among them? Is the market already saturated? If so how are you going to combat the that?
- Product: here is where you make an investor awareness of the true potential about your product.
- Acquisition technique: the details of how you plan to run the startup once it is in full swing. Will you be able to generate good profits? What are your risk mitigation strategies?
- The Special Sauce:
It takes much more than an idea and technical basics for setting up a startup.
Io f ideas could pay, you would be earning while dreaming! But that’s not the case, one of the major components of making an idea work is how you sell it.
An investor has seen many entrepreneurs with many pitches, then why should he be invested in yours?
Apart from being interested in your product here are other things that investors pay deep into to, and you must focus on:
- Are you good at storytelling?
It’s a known fact that when catering to consumers, stories are the deal. For selling more of your product you must be able to weave intricate stories around it. It’s like being the Tagore of the entrepreneur world.
- Do you have good social skills?
Startup involves markets, and marketing requires a lot of communication skills.
An investor will always pay great attention to how you connect with others for every person is an opportunity to grow.
And with we finish a quick guide to how to attract maximum investors with your pitch,
Do you have more tips and tricks?
Comment away!
